Xiaohongshu positions itself as
Xiaohongshu through search conversionlive streaming to deliver goods. While meeting the shopping needs of this group, it will also cultivate the habit of shopping in Xiaohongshu among other groups. Judging from the development path of Douyin, with the improvement of the ecommerce system and the development of user purchasing behavior, advertising has also begun to migrate from offsite to onsite, which is bound to further the commercial value of Xiaohongshu. Yes, it’s time for Xiaohongshu, which has been established for years, to prove its ability to make money. On the th anniversary, Xiaohongshu needs to make money Xiaohongshu was founded in It received millions of yuan in angel investment from Zhen Fund that year,and subsequently conducted rounds of financing in a few years, with Austria WhatsApp Number a cumulative financing amount of more than million US dollars and a postinvestment valuation of more than billion. Dollar. However, after completing financing led by Temasek, Tencent, and Alibaba in , and followed by Tiantu Investment, Yuansheng Capital, etc., Xiaohongshu has not made any other capital moves. a lifestyle platform for young people, allowing users to record their lives through short videos, pictures and texts. The valuation of such products is generally supported by user scale and actual monetization capabilities. After failing to reach the revenue target in and , Xiaohongshu began to focus on user growth. By the end of ,
https://lh7-us.googleusercontent.com/gM35PL8s1Lrkn6txlKaszbLBlvOas9BA43s-6H_azOK1ifvXgVOfB2YNl6hTFQWA88J2hp6szcMSIfsBjJdXhr6KVKdepFLEez6ywiCwMFlA7jJmKI_P0SpM5-fczXNJM38akjlxcsQ9fOK0de-3F4Y
Xiaohongshu's monthly active users had reached million. This number seems satisfactory, but in comparison, as early as the end of , Xiaohongshu’s monthly active users reached million, and growth has shown signs of weakness. Not long ago, it was revealed that Xiaohongshu community content leader Hetong resigned due to failure to reach the million daily active growth target in This also proves that the growth of Xiaohongshu’s user scale has encountered great challenges. This also directly affects the value of Xiaohongshu in the capital market. In the private equity market share sale transaction in , its valuation was fixed at US$ billion, a decrease of nearly US$ billion compared to before. User growth is struggling, and if it wants to further increase its valuation.
頁:
[1]