Zero Click Research Study
In SEO, user behavior is difficult to predict even in the best of cases, but what happens when more and more people who query search engines no longer click on the results?And Google: is it perhaps benefiting from the change in behavior more than the content creators themselves?The phenomenon dubai whatsapp number list of is leading many marketers to ask themselves how their target customers behave and try to figure out how to best reach them online. There have been many articles and insights on this topic, but often without a clear context. For this reason, we have created a new study on zero-click resultswith a more precise sample and based on our data sources. Let’s take a deep dive into and the rise of zero-click results, shall we?The dataset is based entirely on clickstream data that Semrush receives from third-party providers. We took an anonymous sample of 20,000 unique users (user IDs) evenly distributed across desktop and mobile . Our goal was to avoid a generic overview typical of a large-scale study and instead create new and valuable insights from a more targeted sample.https://japandata.site/wp-content/uploads/2024/12/dubai-whatsapp-number-list-300x150.pngFrom these users, we extracted the search requests made on Google and the two subsequent steps (clicks) taken after these searches. We assumed that the first action was always a general search and not a search for images, news or anything else - just a classic Google search - and we filtered out actions that were more than two minutes apart. This time seemed realistic to allow users to complete their search path.The total number of unique search queries analyzed was 308,978 for desktop and 146,390 for mobile , for a total of 609,809 unique search actions.
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