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Millennials are often aware of the threats related to climate change and environmental protection, which affects their consumer decisions and preferences for organic products.
The need for authenticity – Millennials often seek authenticity and authentic experiences, which affects their approach to brands and products and their shopping preferences.
In the context of online marketing, Millennials are an important target australia mobile phone number group for many companies, because they are the ones who most often use online communication channels and make purchasing decisions based on information found on the internet. According to various estimates, representatives of the Y generation currently make up about 30% of the population, which is why the message is directed to them by companies around the world.
Traditional forms of advertising, popular in Generation X (Baby Boomers), do not work with Millennials. They, like the next generation Z, are looking for authenticity, and television, radio or signboards, leaflets, etc do not provide this. The high social and environmental awareness of this generation means that its members expect something more from brands.
Their main tool of communication and even work is a smartphone, which means that brands must turn to online and mobile advertising, abandoning traditional forms. However, there are exceptions – major sporting events broadcast on TV can be a great opportunity to advertise to the Y generation. Most brands, however, are leaning towards online activities. Let’s check what marketing strategies to use and how to communicate with representatives of Millennials online to increase their engagement.
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