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Do you want to know more about the most important facets of online marketing Then this training is for you! Get to know content marketing, SEO, e-mail, social media and advertising and optimize your approach. Knowing more If your target audience is really 'everyone' But what if your target audience is really 'everyone' Creating content for everyone between the ages of and is impossible, because no resident is the same. The working father of a young family thinks completely differently about sustainability.
Than a young person living at home, a retiree or an entrepreneur. You publish a message within this theme with these four different target groups on four different channels with x a different context and tone of voice . Your target audience determines the channel, never photo editor your content. For example, a video about sustainable measures at home does not go on , but: on Instagram for families with younger kids on Facebook for retirees not to the entrepreneur or young person living at home.
Structure is created immediately, because you make choices. Your target groups determine the social media channels. Never your content. And so youth, millennials, job seekers, families with young or older children, seniors, starters, entrepreneurs, administrators and the media all have a favorite channel. Agree, they can also be reached through other channels, but again: you only get structure by choosing. And you long for structure, right Social media blocks.
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