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An article by BrightLocal suggests that including appropriate additional categories (subcategories) can have a positive impact on map rankings. When the number of additional categories is zero, the average rank is the lowest. With four additional categories, the average ranking is the highest at 5.9. 〇〇〇〇〇〇〇〇 Average map ranking by number of additional categories: Source: BrightLocal This suggests that if your business is likely to be able to set up additional categories, setting up additional categories will have a positive impact on searches. However, this is just one example, not a rule.
The guidelines recommend keeping the number of categories to the mi Consumer Mobile number Database nimum necessary, so don't try to force yourself to add four categories. It's not that simple. There are so many elements to your business profile. Stores with organized categories are considered to have better rankings because they manage their business profiles better. However, it can be said that it clearly shows the power of implementing full-scale MEO measures . Leverage unique features for each category Depending on the industry, certain categories may have specific features. For example, in the ``hotel industry,'' a list of amenity information is displayed, and in the ``restaurant'' category, you can add a URL to your profile for online ordering, reservations, and menu display.
In the case of "Beauty Salon" etc., it is possible to add a reservation button and show a service menu. Utilizing the unique features available through these categories is extremely convenient for searchers and can increase store usage and customer attraction. How to set the main category Now let's take a closer look at how to set up the main category for your Google Business Profile. Find your store and open the dashboard (NMX) Click on the <Edit Profile> section Click on business category Choose the most suitable one for your store from the list of categories provided Click save to complete.
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