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At first, this criterion complements demographic segmentation . However, over time, professionals have detected its effectiveness as a single variable, adapting it with the aim of knowing more details about the psychological traits of potential clients. Behavioral or behavioral segmentation Among the segmentation criteria, it is worth noting that this may be the most subjective since it takes into account how the consumer behaves in certain aspects and circumstances such as: sensitivity to sales prices; orientation towards brand loyalty.
detection of the benefits that the product or service offers; characteristics Bahrain WhatsApp Number of your shopping journey; frequency of use of the brand's solution; average expense per purchase; moment of acquisition, contracting or use. Therefore, the challenge of this criterion is to understand the logic of consumer behavior by segmenting the group according to business perspectives in terms of profitability and marketing. Geographical segmentation Based on the idea of delimiting the target group of a business by virtue of its geographic location such as a neighborhood, city, community, country or region.
This criterion can generate excellent results when companies want to reach an audience with a fairly specific geographic location. Otherwise, it can considerably reduce your reach area and, therefore, restrict your business opportunities. In this sense, we must emphasize that, despite being one of the most used variables, there is a plurality of opinions regarding its efficiency. What are the main market segmentation strategies? After presenting the most used segmentation criteria today, the time has come to provide you with the most effective strategies to divide potential customers into subsets or clusters .
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