Let's play through the scenario

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Whether the content is of an entertaining or informative nature always depends on the respective content and topic. Dog with plastic burger toy A bad snack can't convince anyone. If you are now hesitant and suspect that it will take a lot of work, I can reassure you: snack content is usually easy to create with a little practice, the right tools and a little tact. Snackable video content Below I will introduce you to the most important types and, in my opinion, the most promising formats of snackable content. You can use the best practice examples listed to get started and try it out for yourself. Short videos We probably all know them and – if we listen deep down – we love them: Tasty’s short videos on Facebook.


Here we are shown in the snack process what our dinner could look like, what ingredients Special Data we need and how we should go about preparing it. The videos are relatively long for Facebook, averaging one to two minutes, but they work extremely well and have viral potential. The nearly one-minute how-to guide for “Cheeseburger Onion Rings,” for example, was shared 3.7 million times and viewed over 169 million times within two years . That's quite a feat when you consider that Facebook has now significantly reduced the reach of once-favored video content. But see for yourself! Facebook post Cheeseburger Onion Rings The Facebook post about Tasty 's Cheeseburger Onion Rings .



As part of the Facebook post, the user not only receives a visual how-to guide for “Cheeseburger Onion Rings”, but also a list of ingredients, an insight that conveys the level of difficulty of the dish, and a further link to the detailed recipe on the website for printing. Tasty recipe for Cheeseburger Onion Rings If your mouth is watering, you can find the recipe at Tasty to print out and read. In my opinion, this is snackable content at its best. The user is shown the short video in their news feed on Facebook and can get a comprehensive overview of the dish, the ingredients required and the level of difficulty of its preparation within a minute. He gets hungry for more and clicks on the link to the website included in the teaser text. Here you can find the recipe to print out and read.