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Looking at the bustling ecommerce shopping mall, although the future is promising, it cannot quench its thirst in the near future. This is why the company went back to planting grass again. At present, Xiaohongshu adopts a vertical category strategy for planting and attracting traffic, that is, proposing corresponding planting solutions in nonecommerce vertical categories such as education and tourism. This is about deeply exploring the value of traffic and selling unit traffic at the highest possible price. Objectively speaking, this is indeed a very rational choice. On the one hand, it no longer wavers in the ecommerce business.
A company is actually very taboo about strategic swings. Xiaoho Armenia WhatsApp Number ngshu's ecommerce business strategy has indeed undergone many migrations before, resulting in There are many criticisms from the outside world. On the other hand, whether it is education or tourism, it is fundamentally an industry that requires the delivery of services, and content platforms have no foundation in delivering services. Because of this, the education and tourism industries still require deep professional capabilities. whether it is Alibaba’s Fliggy or Meituan Winery, they once hoped to take away the cake of the tourism industry.
But after several years, it still cannot shake the foundation of Ctrip. Of course, although it relies on the shadow of Ctrip, Qunar is basically operating independently, and it still needs to face the embarrassment of a small market share. According to statistics, in , in China's OTA market, Ctrip Travel has a market share of , ranking first Meituan Travel has a market share of , ranking second Tongcheng Travel has a market share of , ranking third The market shares of Qunar and Fliggy Travel are and respectively, ranking fourth and fifth. There is an old saying that when the boss fights with the second child, the third child will easily die first.
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發表於 19:01:14