|
|
There is no doubt that the most important marketing tool available to companies are their customers. Read more in our post on B B customer loyalty Remember, however, that it is the salespeople who make the difference in the final and crucial phases of the sales process. It is important that they are trained and have the ability to draw on a good archive of content to fulfill their role as consultants and help prospects to take the best possible decision. The role of corporate social networks in B B marketing Published by Ron Benvenisti You can find me on: Updated the:May , Reading time: minutes corporate social-networks.
According to data from the DemandGen Report,f B B buyers use corporate social networks during the activities wedding photo editing service involved in the purchasing process: which means that prospects share and discuss their needs with the network, visit websites and make questions to other users. The data available within the platforms can help build a marketing strategy based on the profile of potential customers and therefore truly personalized and effective. In today's article we will see how to exploit the information offered by social media to create a better connection between company and potential customers; we will talk about the importance of: Analyze behavioral data and social.
Interactions Understand and study the profile of prospects Building valuable relationships thanks to social media The role of corporate social networks in B B marketing Social media is constantly evolving and experts see a trend in trying to offer more and more value to users. Facebook , for example, focuses on video content, while LinkedIn focuses on business contact management. The approach to marketing based on the personalization of the proposed contents is more like a relationship between people than between businesses and in this sense social networks offer excellent ideas for making the interaction much more effective precisely because it is personal.
|
|
發表於 13:43:17