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Contacts who entered the respective workflows and who achieved the objective; user engagement rate on the platform. Once our MQL turns out to be quite engaged and quite "informed" with a medium-high score), it will be important to proceed with a commercial contact via email or telephone (always remembering to have a consultative approach). In this decision phase, the most important.
PIs are the ratio between MQL and SQLe. the percentage of appointments made), the response rate and the rate of people not interested. From Sales Qualified Lead to Opportunity to Won (sales management KPI) The last mile, managed Job Function Email List by the commercial area, concerns the passage of the lead from SQL to Opportunity and finally, in the event that the deal is concluded successfully, to Won.
Among the main performance indicators to observe at the end of the funnel there is certainly the relationship between SQL and Opportunity the percentage of formal offers requested, and the relationship between Opportunity and WON. the percentage of sales on the total offers sent. Obviously, based on the products/services offered, the company structure and processes, the metrics to be observed in these phases may be multiple and therefore necessarily to be defined on the specific case.
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