|
|
Move through the same steps, and end at the same endpoint. The fluidity is contrary to the idea of a traditional funnel which has only two openings, one at the top and one at the bottom, but ignores possible leakage to other places. Buyers don't follow a linear path When digital marketing began to develop, virgin consumers were more likely to click through, sign up for newsletters and go through sales funnels because they had never done it before.
They lacked the experience and understanding of the Job Function Email List models that technology companies, used to gain insights into their businesses or products they liked. But experience is known, it is a great teacher and the public is not stupid: it learns. We all do it. Sales funnels have become more transparent and therefore suspicious. What worked once, doesn't work as well with a more informed public. Consumers are now more informed, connected and empowered than ever. People can enter and exit the funnel at any stage and at any time.
Leads are no longer “acquired” through a series of predictable, linear steps from awareness to discovery to sale. Additionally, they often skip stages, stay in one stage indefinitely, or move back and forth between them. Let's think, for example, of the items for sale on an e-commerce site . With one click you can add them to your cart, going straight from awareness to purchase consideration in seconds. The same goes for items discovered with Facebook or Instagram.
|
|
發表於 17:53:38