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A branded content marketing strategy Branded content marketing isn’t just about including branded keywords in your text. In fact, it isn’t really about promoting yourself at all. Rather, branded content marketing is about building connections with people. It’s about helping people get to know and trust you. You want to generate an emotional response from people visiting your site. To start, you’ll need to choose a brand voice. Do you want to be funny, comforting, formal, authoritative, or casual? Next, you need to help people get to know you. Tell a story or encourage others to tell stories about your brand.
Focus on delivering valuable content rather than making sales. Real-Life Success Stories: Branded Traffic in Action Hawaiian Airlines created a search campaign that combined its company name with non-branded keywords such as “flight to Hawaii.” It then used video and Belarus WhatsApp Number search marketing to promote the campaign. Flight bookings increased by 185, and the cost per acquisition decreased by nearly 70%. Dove Real Beauty created a successful branded campaign by associating its brand name with improved self-esteem. The campaign focused on helping women feel comfortable with themselves rather than generating sales.
It went viral, and sales went from $2 billion to $4 billion in just three years. Spotify Wrapped is another great example of branded traffic in action. It went viral because it associated Spotify with great memories and users’ favorite brands.While the brand is part of the name, it’s all about storytelling rather than sales promotion. Branded Traffic Campaign with WriterAccess Creating a branded traffic campaign is well worth the effort. What’s more, you don’t have to go it alone. Once you have your keywords and strategy in place, WriterAccess can do the heavy lifting for you.
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