Database and integrate a message

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About your campaign. Include an unsubscribe link - To build trust and show integrity, include an unsubscribe link and make it easy for someone to remove themselves from your database. Consider interaction - sometimes less is more so instead of lengthy text to get your point across, consider including a video link or even a gif. BB Email Marketing Tips BB companies have the challenge that there can be a long time between becoming a prospect and converting to a customer. This makes email an important channel to provide information and nurture people through the sales funnel. Use downloadables - Ebooks or infographics are valuable as they should provide high-quality content in a niche area. Re-engage your email


list by directing them to this type of content. Showcase customer testimonials - Share positive reviews from your customers to provide social proof and endorse your product or service. Highlight data, news or research - BB customers like data and Exit Mobile Number List research-based information so use tantalizing stats or quotes to draw people in and direct them to the full report or research. Gifting platform &Open does this effectively by sharing news on their Series A round and asking people to go on a waiting list. &Open email example &Open email example Highlight case studies - Case studies can be time-consuming but they do provide insight into your business and its impact on a customer or client. Highlight them as either a video or







concise text that directs people to a custom landing page. Take your email marketing to the next level Craft and send emails that engage and convert. DMI’s Email marketing course covers data strategy, crafting content, content design, optimizing and testing so you have all the skills and knowledge you need to execute effective email campaigns. RELATED What are the Best AI and Marketing Automation Tools? The Anatomy of an Effective Marketing Email The Ultimate Email Marketing Guide for Beginners And Free Calendar Related Content Toolkits: Email Marketing Interview Preparation Toolkit Toolkits: Email Campaign Calendar  Toolkits: Email Planner & Tracker .