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Before you begin applying these methods, an overview of the market can help you identify industry leaders and consumer demographics. Semrush . with this preliminary work. In the Market Explorer tool , type the names of the most popular companies. You can choose up to 20 competitors, but to not complicate things, we will choose 4. The growth quadrant is the first thing you'll notice. This tool describes competitors' market positions and assesses their current online audience size and traffic growth.
Enable the “Quarter to Quarter” (QoQ) option Azerbaijan WhatsApp Number to see changes in positions across quarters. Semrush Market Explorer Growth Quadrant We can see that Nike and Adidas are the leaders in terms of traffic volume. So we're going to look at what they're doing to drive traffic and ask our research subjects questions about these brands. The “Game Changers” quadrant is also interesting. One small brand, Saucony, saw traffic increase quarter after quarter, propelling it into the “Game Changer” quadrant.
This growth trend merits further study. Knowing the audience for these brands can also help us think about how to design our focus groups and interviews. Semrush Market Explorer Market VS selected domains The bar chart on the left represents the audience age for each brand. The graph on the right shows the distribution between men and women. When we build our sample, we will need to ensure that we use this data to make our groups reflective of the market. Once you have decided which research methods to use, you need to establish a schedule, delegate responsibilities, and carry out tasks.
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