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In the hero section, you can see their new positioning in action. Slack isn’t for chatting with your colleagues and sending them zesty memes from the first 10 seasons of The Simpsons. (OK, that’s not all it’s for, anyway.) According to the hero section of this landing page, “Slack is where work happens.” the Slack platform as a “collaboration hub” where you can “create a channel for every conversation” and “find what you need quickly.
” In just a few minutes, the page changes your opinion of Slack and Denmark WhatsApp Number Data makes a compelling case for why your business needs it. Couple that with the strong social proof and case studies, and you’ve successfully positioned yourself differently in the minds of your visitors. 19. Intercom Landing page example from Intercom. Click to see the whole thing. Best practice to steal: You might have to link out to other pages if visitors need more info Typically, linking from your B2B landing page to multiple different pages of your website would be a no-no.
You want to keep visitors focused on a singular CTA so they are more likely to convert. But in B2B, sometimes folks need more details before they can pull the trigger and decide to buy. Take this example from Intercom. The main CTA is to start your free trial, but the page also gives visitors the option to learn more about how they can use the platform to acquire, engage, and support customers. Each of these buttons takes you to a different section of their website, with more details on those use cases.
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