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And whether the product will work despite changes the brand may make to its own website, such as multicurrency or responsive design.In addition, Handmaker recommended brands figure out the lifetime value of their customers so they can understand how much effort to put into personalization.“I recommend marketers do some ROI modeling to understand the costs of implementing personalization, as well the potential revenue benefit that can be obtained,” she added. “This can help guide the amount of effort to put into the initiatives.”Lisa SmithMEET THE AUTHORLisa SmithLisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.See other posts by Lisa SmithIf you want a Google AdWords campaign that’s both high-converting and low-cost
You need to do a lot of things right.You need to have a well-structured Benin WhatsApp Number campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.With such a long list of tasks to do, the question then becomes, where do I start?From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.1. Make the landing page relevant to the search queryIf you know anything about Google AdWords, you know that your Quality Score is one of the most important factors – if not the most important one – for which you want to optimize your campaigns.Accounts with quality scores of 6 or higher are granted a 16-50% decrease in CPC.
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