|
As you can see, there is no navigation outside Landing Pages possible, which limits distractions and therefore the risk of losing visitors. Call-to-Actions that catch the eye The two points to take into account to optimize your CTAs are the text and the design. The text must encourage clicking and therefore be simple, clear and impactful: it must not confuse the reader. To do this, use action verbs: “register for free” “download the trial version”. However, avoid generic terms such as “Buy”, “Learn more” or “Click here”.
The design of the CTA also impacts yo France Telegram Number Data ersion rate. Choose bright colors and high contrast to attract attention. The form The form is one of the most important elements on your page. 4 tips to follow: The form should be above the fold. Depending on your needs, creating a long form will be more beneficial than creating a short form. Indeed, a form that only asks for an email address will receive a greater quantity of leads while a long form will obtain fewer leads, but the latter will be more qualified.
It's up to you, depending on your objectives and the profile of the buyer persona you are targeting. Use drop-down menus and radio buttons: this will facilitate completion on the visitor's side in addition to making it easier for you to use the data. Use smart forms Reassurance: indicators of trust and credibility Visitors to your LP generally don't know you, but they tend to follow "the movement", hence the interest in using social proof which boosts your credibility.
|
|
|