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It's essential to understand the intent behind user searches so we can target our content effectively.
And in addition to choosing the type of keyword, whether short, medium or long tail, it is also necessary to take into account the search intent of the keyword. It can be informational, navigational, commercial and transactional.
Informational keyword Informational keywords are those where users are searching for information or answers to their questions. They generally have an educational or research tone and are used when users want to learn more about a specific topic.
Navigational Keyword Navigational keywords are used by users when they intend to find a specific website or page. These keywords often include the names of specific brands, products, or services.
Commercial keyword Commercial keywords are used by users when they USA phone number list are researching specific products or services before making a purchasing decision.
These keywords often include terms like “buy,” “best price,” “review,” “comparison,” and so on.
Transactional keyword Transactional keywords are used by users when they intend to carry out an online transaction, such as making a reservation, purchasing a product or hiring a service.
These keywords often include terms like “buy now,” “book online,” “sign up,” and so on.
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