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Nike shoes , home shopping , best Android smartphones , train to Milan , B&B Venice . In addition to predicting the individual product or service, queries often contain verbs and phrases such as where to buy , how much it costs , best offers , etc... It is easy to see how Google interprets this type of query according to transactional intent, given that the first proposal under the search bar is the "Shopping" category. photo .png . "WEBSITE" TYPE It includes navigational queries that the user types with a specific site in mind Facebook, Adidas, Netflix, etc... . This is a very specific query, with a unique search intent. . "VISIT IN PERSON" TYPE A novelty in terms of search intent categories, particularly influenced by the growing use of mobile devices, is the Visit in Person category which identifies the searches carried out by users to find places and commercial activities they intend to visit, such as pizzeria near me.

Pharmacies on duty Milan , Uffizi Gallery . photo .png As you can easily photo editing servies imagine, Google will highlight geolocalized results with Maps. For commercial activities, however, it becomes essential to perfect your business profile on Google , as well as the SERP positioning of the site itself. HOW TO POSITION YOURSELF USING SEARCH INTENT As we have seen from the previous examples, search results are not limited to organic search results they naturally also include adverts, but above all all the resources that Google deploys to respond to users' search intentions in the most effective and immediate way.



Featured snippets, direct answers, maps, image and video boxes, search suggestions allow the search engine to satisfy users without them having to click on any links. Today, in fact, over half of searches on Google do not go beyond the first page of results, thanks to the "no click" answers that the algorithm is able to produce. Therefore, if on the one hand Google's actions are useful for interpreting users' search intent , on the other they present those involved in SEO with the challenge of responding adequately, without being "overtaken" by the search engine.