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Talking about restaurant trends for 2018 may seem daring at this point, but it is something we must do if we want to be prepared for the year that has just begun.
Why should we pay attention to these trends ?
Because many of the hoteliers in this country are currently preparing two fundamental tasks: the 2018 budget and defining the strategy to follow.
It is therefore necessary to identify WhatsApp Number Database what the fundamental marketing actions will be and how many resources you will dedicate to each of them.
It is therefore necessary to identify what the fundamental marketing actions will be and how many resources you will dedicate to each of them.
Via Gourmet
Restaurant trends that will triumph in 2018:
1.- Mobile content will be essential once again this year
The report on the mobile sector in Spain in 2017 carried out by the consultancy Ditrendia provides us with significant data that can show us the way forward, such as: Spain leads the world ranking with 88% of mobile users, or that for 94.6% of Spaniards the mobile is the essential means of accessing the Internet. We must create and design unique and exclusive content for this medium.
2.- Create content for the web that is very visual
Every day we are further away from written content and closer to images. Generation Z and also Millennials want more visual , concrete messages that they can consume quickly. Video is the protagonist and is positioned as the best format for content marketing . On which networks? Facebook, Instagram and above all Pinterest , a perfect social network for inspiration that we cannot ignore.
3.- Start practicing content curation
We select topics and content that are interesting for your online community . To do this, we only want to offer them relevant content that they find interesting. Of course, these should be closely related to the brand's values and territories, as well as to the line that is followed with content marketing.
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發表於 12:07:41