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You can divide your research activity into two main categories: Quantitative research Qualitative research Quantitative research The first activity involves research focused on user behavior data, or quantitative research. Collect this information with analytics tools like Google Analytics and other web analytics tools like Hotjar . This quantitative data can report flow volumes between your website pages and variables such as the traffic source (which often has a strong impact on those flows). Look at how long visitors stay on a page: are they reading the content or are they skipping the page immediately? In other words, are they seeing what they expected to see when they landed on that page.
Do visitors who come to your website via organic search (Google) convert into leads at a higher rate? Going deeper, detecting other key indicators, factors may emerge that can be improved from a lifetime value perspective. When you look at this data, put yourself in seo expater bangladesh ltd their shoes. Imagine your users visiting your website for the first time. Qualitative research The second broad category of user research is qualitative research. This can be through channels such as live interviews, review websites and focus groups or through to ethnographic research. This type of research is about behaviors and ideas and extrapolating to broader observations.
The reason for certain behaviors is investigated. Thus qualitative results can be defined as the reason for user behavior. This type of analysis comes from multiple “free-form” channels. This activity is one that brings out the human reasons as to why your audience does what they do. How to grow with conversion rate optimization Create user-driven solutions By applying these two research methods, you will have collected a myriad of observations from which you can test new hypotheses. How do you know which solution to activate first though? There is a simple way to prioritize conversion rate optimization.
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