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Cold colors on the other hand, such as blue, green and purple, are linked to the idea of ​​safety and trust to be conveyed to the user. In the following paragraphs, we will delve deeper into the meaning of the main colors, with some concrete examples. The color red The color orange The color yellow The color green The color blue The color purple The color pink The color white The color grey.

The color black Mix of colours The tendency for brands to use multicolor for their visuals is increasingly widespread, just think of Google, Ebay or Instagram. These are brands that combine professionalism with the desire to convey C Level Contact List an ethical message of inclusiveness and openness towards all diversity. What reinforces the message is precisely the choice of colors which very often recall the tones of the rainbow and the flag of peace.



The relationship between brands and colors: examples Red: a recurring color in the Food&Beverage sector. Red is one of the most recurring shades in the world of catering, especially in fast food restaurants because it is capable of stimulating the appetite . One of the most famous brands, however, is certainly Coca Cola . The choice of red is designed to convey a strong and distinguishable self-image , capable of emerging as a leader in the competition.


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