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Customer action works best. We have the opportunity to analyze informed decisions about our ad spend. We can automatically optimize campaigns to meet your business goals using flexible bidding strategies such as Target CPA Enhanced CPC These are campaigns on Target ROAS. Useful reporting columns for measuring GOOGLE ADS conversions If we have conversion tracking set up we can add additional reporting columns. Thanks to them we will examine These are campaigns on analyze which activities lead to valuable customer actions. Cost per Acquisition cost per conversion.
Cost shows the average cost per conversion. This value is calculated by dividing the total cost by the number in the Country Email List Conversions column. Conversion rate Conversion Rate shows how often an ad click or other interaction with an ad results in a conversion. This value is calculated as Conversions divided by the total number of relevant interactions such as ad clicks or video ad views. Adwords report columns Conversion tracking These are campaigns on attribution model When tracking conversions the term attribution model cannot be omitted. As our previous article “Are You Ready for the Omnichannel Crowd ” ” Customers rarely make the first contact with our company. Then transform. A customer’s path to purchase can be complex spanning not only channels but also devices. Let s consider the following scenario A customer comes to our website by clicking on one of our paid ads. A week later he came back by clicking on a link on the social network. The same day he came back a third time clicked on the link in the email These are campaigns on a few hours later he came right back to buy the product. Which channel do you think will drive conversions For search ads the default option is to attribute all conversion credit to the last ad click email in our example.
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