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SMS marketing campaigns based on: gender, age and geographic area. Find out more about advertising SMS . 2) Writing an unclear message For the SMS to work, it should be short and concise . It is good practice not to forget this simple rule. Sending a message that is too long or unclear means confusing the customer. Furthermore, the SMS must contain a clear advantage for the recipient , something that engages them and allows them to take the next step, which could be going to the store or clicking on the link added to the SMS.
To ensure that the desired action occurs, it is good to add the india telegram data right call to action to the text of the message such as "Come to the store" or "Buy now". In the post dedicated to calls to action or call to action you will find many other examples and practical advice. 3) Wasting characters because you don't use a short url But let's get to the third of the mistakes to avoid in SMS marketing campaigns.
Today it is common practice to add a link to your website, e-commerce or landing page to the text of the SMS . A mistake for beginners could be to report the link in full without shortening it. This not only wastes characters (an SMS is made up of 160 characters) but also lengthens the text unnecessarily. To avoid this, you can rely on a link shortening service (such as Bitly and Google Shortner) .
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