A unique identity to the ideal company. In this phase there is a comprehensive vision of the customer experience that affects all management dimensions. Dec blogalign customer experience with outsourced third parties among our daily tasks we have all kinds of interactions we decided one morning to list the relationships we had had in recent times with service companies visit to the workshop with my vehicle to the official dealer because it was losing antifreeze. was leaking. With the corresponding visit from the technician. The dishwasher broke down while it was under warranty and the company sent a technician. Review visit of the gas company installation.
Another technician walking around the house. Request to the telecommunications company to install a repeater in the children's room so they can watch football on cable. It is true that we have had a bad streak it can happen to anyone. All these technicians added to the calls made to obtain Digital Marketing Service these meetings generate brand perceptions of three different manufacturing companies manufacturing and two service companies apparently. In reality we have interacted with six perhaps more service companies. Is it possible that in a relational chain there is a large company that subcontracts a regional or local organization which subcontracts a freelancer in the workshop we interact with a dealer.
Who as its name indicates has “the concession” to use and work with the manufacturer's brand. In the assistance of the telecommunications company technician it was not clear whether he was from the telco or a subcontractor. And so on. In this context it is evident that the service company must consider the following aspects . Homologation of suppliers. . Homologation of processes. . Homologation of customer journey map. . Image and marketing requirements appearance and loyalty building impacts. . Creation of a brand image that makes the “colors” of the company felt and creates ambassadors.
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